An ode to the Don's CeSar's sweet beginnings in 1928. This piece draws from the first official chapter of the hotel, paying homage to all of Florida’s treasures that were once undiscovered. Thomas Rowe’s vision for opening this luxurious resort in St. Petersburg was built on optimism and the willingness to take a risk. Formerly deserted, the Don CeSar staked its claim in the city, making the place we call home a tourist destination.